Doing business differently—and succeeding

Mission in a Bottleby Seth Goldman and Barry Nalebuff, co-founders of Honest Tea. This is another in a series of very interesting books I learned about by listening to Dan Pink’s interviews in his podcast “Office Hours” series. Dan puts it well: “Seth and Barry have crafted a rich and compelling story and told it with the perfect blend of inspiration and humility. For anybody who has started a business—especially those considering an entrepreneurial path Mission in a Bottle is a must read.”

One of the many cool things about the book is it is written in comic book form.